In search engine optimization, on-page optimization refers to factors that have an effect on your Web site or Web page listing in natural search results. These factors are controlled by you or by coding on your page. Examples of on-page optimization include actual HTML code, meta tags, keyword placement and keyword density.
On page optimization is one of the very first step of SEO which every webmaster should look into. It probably won’t even take you an hour to learn and implement some of these on-page optimization techniques. But you may ask me, why it is so important? – Well literally speaking, if you can do proper on-page optimization for your website you can not only rank well in a search engine but also can increase the overall readability of your website for your visitors.
Below I have tried to summarize some of the most important on-page optimization techniques for you. You can implement some of these if not all to give your site a better exposure to the search engines as well as to increase your overall CTR (Click-Through-Rate) ratio.
My SEO guide to AI! (much needed)
http://www.audettemedia.com/blog/seo-guide-information-architecture/
What is Information Architecture? Definitions
“We shape our buildings; thereafter they shape us.” - Winston Churchill
In the classic work in the field, Information Architecture for the World Wide Web, Peter Morville defines information architecture this way:
in•for•ma•tion ar•chi•tec•ture n.
1. The structural design of shared information environments.
2. The combination of organization, labeling, search, and navigation systems within web sites and intranets.
3. The art and science of shaping information products and experiences to support usability and findability.
4. An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape.
With SEO, we care primarily about delivering relevant content to the spiders in a format that they can easily digest and understand, but we also care about making it usable, credible, attractive, and high-quality. SEO like IA has to be part of every aspect of web production, from the initial strategic planning phase to the on-going preservation of rankings and expansion of content.
We don’t create sites for search engines, we create sites for people. Balancing the needs of a spider with the needs of your visitor is a critical distinction.
While SEO (and IA for that matter) is not necessarily about design, a deep understanding of usability and interface design principles, with empirical data from testing, will pay large dividends (read: cold hard cash) from improvements in relevance, conversion rates and meritocratic sharing by site visitors. It’s all tied together.
What is Information Architecture? Definitions
“We shape our buildings; thereafter they shape us.” - Winston Churchill
In the classic work in the field, Information Architecture for the World Wide Web, Peter Morville defines information architecture this way:
in•for•ma•tion ar•chi•tec•ture n.
1. The structural design of shared information environments.
2. The combination of organization, labeling, search, and navigation systems within web sites and intranets.
3. The art and science of shaping information products and experiences to support usability and findability.
4. An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape.
With SEO, we care primarily about delivering relevant content to the spiders in a format that they can easily digest and understand, but we also care about making it usable, credible, attractive, and high-quality. SEO like IA has to be part of every aspect of web production, from the initial strategic planning phase to the on-going preservation of rankings and expansion of content.
We don’t create sites for search engines, we create sites for people. Balancing the needs of a spider with the needs of your visitor is a critical distinction.
While SEO (and IA for that matter) is not necessarily about design, a deep understanding of usability and interface design principles, with empirical data from testing, will pay large dividends (read: cold hard cash) from improvements in relevance, conversion rates and meritocratic sharing by site visitors. It’s all tied together.
Procter & Gamble Launches Widget to Convert Clicks into Water
http://mashable.com/2010/10/25/pg-water-widget/
this is really good i'm glad were getting something good out of this new technology
What is the difference between blackhat seo and whitehat seo ?
When we say Blackhat SEO, it's an unethical way of optimizing a site which involves using spam techniques such as hidden text, keyword stuffing, door way pages, link farm etc.
On the other hand, Whitehat SEO is following the quality guidelines of search engines for optimizing a website.
On the other hand, Whitehat SEO is following the quality guidelines of search engines for optimizing a website.
the black hat SEO techniques
The Black Hat SEO techniques that are commonly used:
1. Keyword stuffing: how to place a series of keywords on your website
2. Invisible text: How to list a series of keywords to white color font same background of the website
3. Doorway Pages: is the way which people create a page that users can not see, doorway pages created just for the spider can read.
4. Tiny text / Alt text is way which people used to write the text have small size to repeated keywords throughout your website or in the alt tags tag.
5. Duplicate & Mirror sites: often create pages similar in form and content.
6. Submitting repeatedly: regularly submit website to the directories in a short time to be index in the list.
1. Keyword stuffing: how to place a series of keywords on your website
2. Invisible text: How to list a series of keywords to white color font same background of the website
3. Doorway Pages: is the way which people create a page that users can not see, doorway pages created just for the spider can read.
4. Tiny text / Alt text is way which people used to write the text have small size to repeated keywords throughout your website or in the alt tags tag.
5. Duplicate & Mirror sites: often create pages similar in form and content.
6. Submitting repeatedly: regularly submit website to the directories in a short time to be index in the list.
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