My SEO guide to AI! (much needed)
What is Information Architecture? Definitions

“We shape our buildings; thereafter they shape us.” - Winston Churchill

In the classic work in the field, Information Architecture for the World Wide Web, Peter Morville defines information architecture this way:

in•for•ma•tion ar•chi•tec•ture n.

1. The structural design of shared information environments.
2. The combination of organization, labeling, search, and navigation systems within web sites and intranets.
3. The art and science of shaping information products and experiences to support usability and findability.
4. An emerging discipline and community of practice focused on bringing principles of design and architecture to the digital landscape.

With SEO, we care primarily about delivering relevant content to the spiders in a format that they can easily digest and understand, but we also care about making it usable, credible, attractive, and high-quality. SEO like IA has to be part of every aspect of web production, from the initial strategic planning phase to the on-going preservation of rankings and expansion of content.

We don’t create sites for search engines, we create sites for people. Balancing the needs of a spider with the needs of your visitor is a critical distinction.

While SEO (and IA for that matter) is not necessarily about design, a deep understanding of usability and interface design principles, with empirical data from testing, will pay large dividends (read: cold hard cash) from improvements in relevance, conversion rates and meritocratic sharing by site visitors. It’s all tied together.

Procter & Gamble Launches Widget to Convert Clicks into Water

this is really good i'm glad were getting something good out of this new technology

The Future of the Hotel Industry and Social Media

What is the difference between blackhat seo and whitehat seo ?

When we say Blackhat SEO, it's an unethical way of optimizing a site which involves using spam techniques such as hidden text, keyword stuffing, door way pages, link farm etc.

On the other hand, Whitehat SEO is following the quality guidelines of search engines for optimizing a website.

the black hat SEO techniques

The Black Hat SEO techniques that are commonly used:

1. Keyword stuffing: how to place a series of keywords on your website

2. Invisible text: How to list a series of keywords to white color font same background of the website

3. Doorway Pages: is the way which people create a page that users can not see, doorway pages created just for the spider can read.

4. Tiny text / Alt text is way which people used to write the text have small size to repeated keywords throughout your website or in the alt tags tag.

5. Duplicate & Mirror sites: often create pages similar in form and content.

6. Submitting repeatedly: regularly submit website to the directories in a short time to be index in the list.

What Is SEO?

Search Engine Optimization (SEO) is often considered the more technical part of Web marketing. This is true because SEO does help in the promotion of sites and at the same time it requires some technical knowledge – at least familiarity with basic HTML. SEO is sometimes also called SEO copyrighting because most of the techniques that are used to promote sites in search engines deal with text. Generally, SEO can be defined as the activity of optimizing Web pages or whole sites in order to make them more search engine-friendly, thus getting higher positions in search results.


Start of Imd405

This course introduces students to a rapidly evolving area of study – the Internet and Marketing. The rules on how to best utilize the Internet and the new marketing channels are changing on a daily basis. With the changes of marketing becoming more social in nature, the students drive customers to Web sites and engage them in interacting with the site. Students will learn how to utilize social networks, search engine optimization, and email campaigns in marketing to customers.